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L’intégration métaphorique et imagée de l’arbre en gestion : d’un « modèle organisationnel de l’arbre » à « l’arbre stratégique »

Abstract : Up to now research in management sciences has barely addressed plants, a fortiori trees What can trees teach us, or make us re-discover from a new angle, as far as organisation and strategy are concerned? In the present – exploratory – article, we pose the following question: how can we better integrate trees in management sciences? The question is answered by i) proposing an “organisational model of the tree” based on key items inspired from trees, and drawing a few lessons for management, and ii) “planting” a “strategic tree” as a discursive tool for creating and sharing collective sense across the organisation.
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https://hal-agroparistech.archives-ouvertes.fr/hal-03330751
Contributor : Revue Forestière Française Agroparistech <>
Submitted on : Wednesday, September 1, 2021 - 11:09:49 AM
Last modification on : Thursday, September 2, 2021 - 3:21:08 AM

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  • HAL Id : hal-03330751, version 1

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Dominique Phanuel. L’intégration métaphorique et imagée de l’arbre en gestion : d’un « modèle organisationnel de l’arbre » à « l’arbre stratégique ». Revue forestière française, AgroParisTech, 2020, 72 (6), pp.507-524. ⟨hal-03330751⟩

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