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Flash Profile, its evolution and uses in sensory and consumer science

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Abstract

Flash Profile is a simple sensory descriptive method based on free choice of attributes, a comparative evaluation of the samples, and quantification by the means of ranks for each attribute. It aims at providing quick access to the relative positioning of a set of products. This chapter first presents the principle of Flash Profile, before the main methodological points are illustrated through a simple example of description of dark chocolates. Further methodological issues are then discussed and additional guidelines are provided, together with a presentation of the advantages and limitations of Flash Profile. The last part of the chapter presents the evolution in the use of Flash Profile, and examples of potential applications in R&D and market research are given.
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hal-01586711 , version 1 (13-09-2017)

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Julien J. Delarue. Flash Profile, its evolution and uses in sensory and consumer science. J. Delarue; B. Lawlor; M. Rogeaux. Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, 274 (274), Woodhead Publishing Elsevier, pp.121-151, 2015, Woodhead Publishing Series in Food Science, Technology and Nutrition, 978-1-78242-248-8. ⟨10.1533/9781782422587.2.121⟩. ⟨hal-01586711⟩
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