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Au coeur des aspects économique, esthétique et intime du parfum : le cas d'un professionnel en vente de parfumerie de luxe

Abstract : This paper focuses on perfumery: the sale and training of salespeople in luxury perfumery and seeks to identify what the material of perfume is. The approach is based on educational sciences with a psychoanalytic orientation. The research results are based on the construction of a case: Marcel sales trainer in luxury perfumery sales.
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https://hal.archives-ouvertes.fr/hal-03194884
Contributor : Sandra Cadiou <>
Submitted on : Thursday, April 15, 2021 - 11:02:35 AM
Last modification on : Friday, April 16, 2021 - 5:57:16 PM

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  • HAL Id : hal-03194884, version 1

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Sandra Cadiou. Au coeur des aspects économique, esthétique et intime du parfum : le cas d'un professionnel en vente de parfumerie de luxe. Le parfum, un matériau pour la création en design. Journée d’étude LARA-SEPPIA, LARA-SEPPIA, Feb 2021, Toulouse (en ligne), France. ⟨hal-03194884⟩

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